News and Press Releases

New television show filmed live in Orange County

This isn't your parent's morning show. "That Morning Show," filmed entirely in Orange County, is aimed at a younger audience than competing morning shows and makes money in a completely different way from traditional television. The lighthearted segments range from entertainment and fashion to news - but only upbeat news.

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iBC Launches Innovative New Daily Talk Show
"That Morning Show" September 14 on E!

On September 14, 2009, television morning talk will welcome several new faces and a whole new format, as television/internet-commerce conglomerate iBC (www.ibc.tv) debuts "That Morning Show." Airing on E! 6:00-9:00am, seven days a week. "That Morning Show" is an upbeat and topical lifestyle show featuring both in-studio and field pieces in an unconventional new format that is fast-paced, upbeat and always fresh.

Offering lighter and more uplifting fare, "That Morning Show" focuses on topics that will enhance the lives of its viewers. From the workplace to the kitchen, the world of fashion, or new environmental projects, iBC's new production will meld entertainment and information in a way aimed at making viewers hopeful, empowered and informed.

The program will be hosted by a trio of fresh faces, each offering their own unique perspective on the variety of topics to be featured on "That Morning Show." Mark Long, Karla Cavalli, and Chelsea Cannell will welcome viewers to the start of the new day with a warm chemistry and addictive energy. The in-studio portion will be filmed in a state of the art studio in Orange County built exclusively for the show. The unique platform stage allows the hosts versatility and function in presenting new discussions on varying topics while keeping the flow fast and visually pleasing. The outside studio segments will transport viewers to fun and exciting locales all across the country.

Airing seven days a week, the only thing missing from this fast-paced program will be traditional national commercial breaks. Instead, iBC's innovative interactive marketing segments will provide viewers with a completely new way of saving money at their favorite retailers that is easy and appealing. The talented Sandra Sanchez, Carmen Palumbo and Aaron Priceman take the helm in this new frontier along with a bullpen of additional hosts who will showcase opportunities for viewers to obtain gift cards from major retailers and, importantly, receive cash back with each purchase... A ticker counts down until there are no cards left. Viewers who miss out on the action can visit the website 24 hours a day to receive their cash back.

The incentive program, iBC's brainchild, moves the traditional talk show viewer from spectator to active participant. The viewer can see how many gift cards remain and decide to purchase as the amount increases. During the segment, some purchasers may even see their names scrolled across the screen.

"That Morning Show" is produced by iBC, and will air on E! Entertainment Television beginning Monday, September 14, 2009, from 6:00-9:00am (ET & PT), coast to coast, with episodes airing seven days a week.

The hosts of "That Morning Show" have been brought together from varied backgrounds of the entertainment industry —

- Chelsea Cannell has worked as a creator, host, writer, producer and talent scout on various entertainment and music programs. She's been a red carpet host on the Reelz Channel, the Hollywood entertainment consultant on Australia's "Sunrise" and "The Morning Show," and the music host on Vlaze.com's "Rock Remedy" and "Songwriter's Stage."

- Mark Long has played host in many genres. His fun loving list of credits include, "Born American," "Soap Talk" with Lisa Rinna, the gadget guru on the "Donny and Marie Show," MTV's "Challenge" series and "Pressure."

- Carla Cavalli began her showbiz career as member of the New Jersey Nets dance team, graduating to their "in house" arena live host. Cavalli continued to hone her camera skills on the Style Network, VH1, NBC.com, and Ripe TV. Cavalli lays claim to the title "2002's Miss New York US."

For booking information, please contact Stacey Margetts at smargetts@ibc.tv or call 949.852.8100. To schedule an interview with iBC, please contact Eileen Koch @ Eileen Koch & Company INC, 310.441.1000 or email Eileen at Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

About iBC:
iBC (iNtertainment Broadcasting Corporation), is a leading innovator in connecting retailers directly with consumers through interactive media. Their new morning television program, "That Morning Show," broadcasts seven days a week on the E! Entertainment television network. Viewers can purchase gift cards from a variety of retailers and receive a bonus "cash back" award with each purchase. iBC is backed by leading entrepreneurs and The Musser Group. For more information, visit www.ibc.tv.

New Interactive Media Company to Become the Market Maker of the
$250 Billion Gift Card Industry — Premiers This September On and Offline

Innovators and Inventors Team to Form Intertainment Broadcasting Corporation - Enables Viewers and Advertisers to Profit from an Entirely New Platform in Commerce and Entertainment

Today Dr. James Yoh and Henry Cai announce the incorporation of Intertainment Broadcasting Corporation - IBC, www.ibc.tv — at their headquarters on Research Drive in Irvine, California. This team of entrepreneurs and IT innovators will deliver live and interactive programming via TV and Internet, nationwide, through their partnership with a leading cable and satellite company in the U.S., beginning September 2009.

IBC has filed two preliminary patents, including the technology to allow viewers to immediately purchase gift cards in real-time. The industries of the gift card companies are woven into the topics of conversation shows.

IBC is creating a revolution in television and new media commerce leveraging the Internet and the most popular new gift form - the Gift Card.

IBC is looking to create a new interactive platform that is the intersection of commerce and entertainment delivering new forms of value for consumers and advertisers.

There has been much talk around the traditional TV advertising sponsored revenue model dying. What we have created will become the new vehicle in media and brings great value to all involved.

"IBC is creating a revolution in television and new media commerce leveraging the Internet and the most popular new gift form - the Gift Card," IBC Chairman and Co-Founder Dr. James Yoh stated.

IBC is backed by technology-driven investors who believe that television will evolve beyond its current capabilities. The pioneers behind this new platform spent more than five years researching and developing the technology, and securing the right talent, to create the innovation that sets IBC years ahead of traditional broadcast networks.

Henry Cai, IBC Co-Founder and CEO states, "IBC is looking to create a new interactive platform that is the intersection of commerce and entertainment delivering new forms of value for consumers and advertisers." Cai continues to say, "There has been much talk around the traditional TV advertising sponsored revenue model dying. What we have created will become the new vehicle in media and brings great value to all involved."

The company is backed by The Musser Group. The Musser Group Founder and CEO Warren V. "Pete" Musser was the founding investor behind behemoths QVC and Comcast, and their Managing Director Michael M. Carter serves on the board of directors of IBC and is a strategic advisor to the management team.

IBC has hired a team of seasoned industry professionals in family programming, production and advertising sales. This team offers experience from networks such as The Disney Channel, ABC, TNT and the Lifetime and Travel Channels. The marketing team has deep branding expertise from Calvin Klein, Liz Clairborne and Emeril Lagasse.

More About iBC
IBC is a development stage and media company, positioned for growth, which offers a win-win situation to consumers and retailers. IBC connects advertisers directly with consumers via an interactive morning television program broadcast seven days a week on the E! entertainment television network. Viewers can purchase gift cards from a variety of retailers and receive a bonus "cash back" award with each purchase during the CHASEit™ segments. CHASEit™ segments will occur four times an hour within the live morning breakfast show, replacing the standard commercial time slots. These segments offer an opportunity for advertisers to obtain television ad time without any cash outlay, and at the same time, be able to quantify the success of their ad dollars, spending only on those consumers who purchase gift cards. IBC envisions this interactive format as a revolution in the way of quantifying advertising dollars.

FOR MORE INFORMATION CONTACT:
Karen Gleason
Going Global Communications
(949) 481-1057